Welcome to 410 Beauty!

Our Story

Founded by sisters, 410 Beauty began in 2018 during a family celebration on the beaches of Maui for our parents’ 50th wedding anniversary. While we were sitting on the beach and reapplying our skincare, our brother-in-law, a PhD chemist, asked us a simple question: "Can I see the ingredients?" His casual remark about being able to make these products sparked something unexpected. That’s when it hit us, we had the chance to create our own skincare, ensuring it was not only clean but truly effective, by controlling every ingredient that went into it.​

​

From that moment, 410 Beauty was born. Our brand represents a deep commitment to transparency and high-quality skincare, all while staying true to the authenticity and love that inspired our journey. Named after our parents’ anniversary on April 10th, 410 Beauty is as much about family as it is about the beauty we’re creating together.

Our Vision

At 410 Beauty, we believe in the power of simplicity. Our vision is clear — clean and effective skincare, simplified.  Our skincare formulations are the result of careful ingredient selection, ensuring that every product is as straightforward as it is effective. We keep the routine simple by offering products that not only nourish your skin but also make the process easy and enjoyable.

 

Clean Beauty

With a commitment to transparency, quality ingredients, and effectiveness, our skincare products are carefully formulated to deliver results without compromise. We prioritize clean ingredients, leaving out the unnecessary, to provide you with a skincare experience that is both clean and effective.  All of our products are free of parabens, phthalates, and other harsh chemicals and are never tested on animals.

​

Our Promise

Rooted in family values, 410 Beauty is dedicated to ethical practices. From sourcing our ingredients responsibly to ensuring cruelty-free processes, we take pride in every step of our production. We embrace the philosophy that what you put on your skin should be as nourishing as the love that inspired its creation. Crafted with care, we aim to redefine your skincare routine with honesty and efficacy.