Welcome to 410 Beauty!

Our Story

410 Beauty began during a family vacation celebrating our parents’ 50th wedding anniversary. While we were sitting on the beach and reapplying our skincare, our brother-in-law, a PhD chemist, asked a simple question: "Can I see the ingredients?"

 

After looking over the ingredients he noted that these products were something he could recreate.  Hearing that made us pause. It made us realize that we could create our own skincare that was cleaner, more thoughtful, and more intentional by having complete control over every ingredient that went into it.

 

That moment planted the seed for what would eventually become 410 Beauty.

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Named after our parents’ anniversary on April 10th, 410 Beauty reflects our commitment to transparency, quality, and the family values that inspired it from the very beginning.

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Our Vision

At 410 Beauty, we believe effective skincare doesn’t need to be complicated. Our vision is simple: clean and effective skincare, simplified.

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Each formula is thoughtfully developed with carefully selected, skin-supporting ingredients that are designed to work together as part of a consistent routine. By focusing on simplicity and intention, we aim to make skincare easy to understand, enjoyable to use, and effective day and night.

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Clean Beauty

We are committed to transparency, quality, and results. Our products are formulated with clean ingredients and without unnecessary additives, allowing each formula to do exactly what your skin needs, no more and no less.

 

All 410 Beauty products are free of parabens, phthalates, and other harsh chemicals, and are never tested on animals.

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Our Promise

Rooted in family values, 410 Beauty is dedicated to ethical practices at every step. From responsibly sourcing our ingredients to maintaining cruelty-free processes, we take pride in creating skincare with care and integrity.

 

We believe what you put on your skin should feel as nourishing as the love that inspired it. Crafted with intention and honesty, our goal is to support a skincare routine that feels simple, effective, and truly personal.

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We’re proud to share skincare that reflects the values that inspired it: clean ingredients, thoughtful formulas, and a routine designed to keep things simple.

 

Thank you for being here and for taking the time to learn more about our story.

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Susie and Monica

Co-Founders, 410 Beauty